Linguostylistics of Neologisms in the Language of Modern Ukrainian Mass Media

Abstract

The article investigates semantics, etymology and stylistic functions of neologisms in the language of modern Ukrainian mass media. Lexical innovations arise as an individual phenomenon but are promulgated through the mass media and become commonly used. Therefore, processes of assimilation, use and replication of neologisms in mass media are an actual linguistic problem, the study of which will contribute to a deeper understanding of the peculiarities of the language development, as well as the general tendencies of integration of the Ukrainians into the world community.

The research analyzes the sources of new words and the typology of borrowing words. A significant amount of innovative vocabulary in modern Ukrainian mass media is a variety of borrowings, which in most cases do not have Ukrainian analogs and appear as a result of the lacunarity of the Ukrainian language or are borrowed from other languages as lexemes that have no equivalents in the taget language vocabulary. A number of common-breeding neologisms can be formed from foreign words in accordance with the typical of Ukrainian language word-formation model. In order to avoid oversaturation of the Ukrainian language with foreign lexics, the Ukrainians make attempts to create and use Ukrainian words instead of foreign neologisms.

The main stylistic functions of lexical innovations in the mass media, which are directly dependent on the author's interpretation and aimed at the elucidation of the communicative processes, have been identified and analyzed on the basis of the actual material from the printed and electronic mass media. The emphasis is laid on the use of different types of neologisms in the language of contemporary Ukrainian mass media. Further research is suggested to study the hybrid model of neologism word-formation.

Key words: neologism, media, media discourse, lexical innovations, stylistic functions, semantics.

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